You may have to help guide someone down a new path. This could be a family member or co-worker or a stranger.
It will be up to you to enlighten this person, and to help them to feel calm and confident. It is very likely, though, that the old familiar path will be the preferred way to go.
This individual probably has fond memories, and has built a sense of confidence around the old way. You have to tap into considerable charm and eloquent expressions to create a sense of anticipation and to make them move forward into a path of new beginnings.